The Front Door Audit

People want to do business with you. Let them.

We test your business like a real customer and evaluate it like a buyer, because we buy companies ourselves. You get a plan for where you're losing customers and where you can build enterprise value. Delivered in 48 hours.

Get My Front Door Audit - $997

One-time fee. Full report and video briefing in 48 hours.

Sound familiar?

It's not a marketing problem. It's a front door problem.

Most businesses don't need more leads. They need the leads they already have to be able to do business with them. Broken links, unanswered calls, forms that go nowhere, payment links that expire. Customers want to give you money, and you're making it hard.

Dead links from adsCalls go to voicemailForms that go nowherePayment links that breakNo follow-up
A real story from this morning

The customer who never came back. The owner will never know why.

  1. 1
    Booked

    Lead came in, quote sent, job scheduled.

  2. 2
    Wrong email

    A typo at intake. Nobody checked.

  3. 3
    Morning of

    Pay the deposit or the crew can't come.

  4. 4
    Resent 3 times

    Never arrived. Couldn't be texted.

  5. 5
    Finally arrives

    Expired.

  6. 6
    The result

    The owner never found out.

Their marketing worked. The lead came in, the job got booked. They lost the customer at the front door, and nobody told them.

We saw the friction because we stayed. Most customers don't. They just leave, and you never find out why.

That's what the audit is for.

What is friction costing you?

Do the math on one lost customer.

$
%
Lifetime value lost per customer / year
$3,156
Customers lost per month
2
Annual revenue lost
$75,744
Including lost referrals
$151,488

This doesn't count bad reviews.

Sell $500 jobs or $10,000 a month contracts? Plug in your numbers. The math gets worse.

The Front Door Ladder

Seven rungs. Each one only works if the one below it does.

Most businesses skip straight to ads. We start at the bottom and test every step a customer takes before they become one.

1. Found

Can people find you?

We search your name, your service, and “near me.” We check Google, Maps, your Google Business Profile, and any ads.

Common failure: Ads and listings that link to dead pages.

2. First Impression

What do they see when they land?

Your website, mobile experience, and social pages. Does it look current and trustworthy?

Common failure: An outdated site or a Facebook page untouched for two years.

3. Message

Do they know you're talking to them?

Is your messaging written for your actual customer, and do they know what to do next?

Common failure: Generic copy that speaks to everyone and convinces no one.

4. Contact

Can they reach you the way they want to?

We test every channel live: calls, texts, forms, booking, chat, voice agents, and payment. People have different preferences. You should accommodate all of them.

Common failure: A contact form that goes nowhere.

5. After the Yes

What happens next?

Confirmations, clear expectations, and speed to lead. Do they know who will contact them and when?

Common failure: “Thanks, we got your message.” Then nothing.

6. Efficiency

Is it running on systems or memory?

What's automated, what's outsourced, where AI actually helps, and what still depends on someone remembering to do it.

Common failure: Leads retyped by hand into a spreadsheet, if at all.

7. Ready to Scale

Now you're ready for ads.

Paid ads amplify whatever is underneath. If rungs 1 through 6 are broken, ads just make it more expensive. We don't sell you ads. We make sure you're ready for them.

Blocker- Customers can't do business with you.Leak- You're losing some of them.Upgrade- Growth you're leaving on the table.

Every finding is graded and ranked by impact.

Why we see it

We look at businesses the way a buyer does.

We evaluate essential service and local businesses as acquisitions. Day in and day out, we see companies spending serious money on marketing while nobody has checked whether a customer can click the button to call them. They pay a firm, assume it's covered, and never look at the front door.

“Before you spend another dollar on marketing, find out if people can actually do business with you.”

Hundreds of business owners worked with

Built and sold multiple companies

Assessed as buyers, not vendors

The Deliverable

Not a checklist. An intelligence report.

What you receive
  • A Front Door Score from 0 to 100
  • A grade for every rung of the ladder
  • Every finding graded Blocker, Leak, or Upgrade
  • The estimated cost of each issue, in dollars
  • A prioritized fix plan: first 7 days, 30 days, 90 days
  • Where automation and AI help, and where they don't
  • A personal video briefing of your results
  • Delivered in 48 hours
Sample Front Door Audit report showing a score of 41 out of 100
Sample report. Client details redacted.

Why not check it yourself? Because you already know where to click. Your customers don't.

How it works

From checkout to fix plan in 48 hours.

1. Buy the audit

Secure checkout in 60 seconds.

2. Brief us

A short intake on your business, customers, and goals.

3. We assess

Every rung of the ladder, tested live.

4. Get your briefing

Report, fix plan, and video in 48 hours. Fix it yourself, or talk to us about next steps.

Front Door Audit
$997one-time
  • Full report and Front Door Score
  • Prioritized fix plan
  • Personal video walking through what we found
  • Review call to go over your findings
  • Delivered in 48 business hours
Get My Front Door Audit - $997

Secure checkout. Takes 60 seconds.

Before you spend another dollar on marketing, do this first.

Who it's for

Honest about the fit.

This is for you if

  • You run a service business
  • You spend money on marketing or ads
  • You get leads but they don't all turn into customers
  • You're not sure what happens after someone fills out your form

This is not for you if

  • You want a cheap website scan
  • You're not willing to fix what we find

Questions, answered straight.

People want to do business with you. Make it easy.

Report in 48 hours.